CEO Patrick Manning Shares How ROK Financial Is Connecting Small Businesses with Funding While Building a Nationwide Ecosystem of Entrepreneurial Partners
CHICAGO, IL, UNITED STATES, September 16, 2026 /EINPresswire.com/ — ROK Financial, a business financing marketplace connecting small and midsize businesses with a broad network of lenders and funding solutions, will be featured on Inside Business Today, hosted by Bill Rancic and Giuliana Rancic. CEO Patrick Manning joins the program to discuss how ROK Financial is simplifying access to business capital while creating new opportunities for entrepreneurs through its rapidly growing affiliate platform.
The feature story will air nationally on Bloomberg Television as sponsored programming on September 18, 2026 at 10:30pm CST/8:30pm PST.
The ROK Financial brand launched in 2020, during a period of unprecedented uncertainty for small businesses across America. Built by a team with nearly two decades of experience in commercial lending, the company was created to address two challenges its founders had witnessed firsthand: business owners struggling to navigate a slow and restrictive traditional lending environment, and financing professionals and referral partners lacking the tools and support needed to effectively serve their clients.
Today, ROK Financial has helped secure nearly $2 billion in funding for tens of thousands of businesses nationwide. At the same time, the company has built an expansive affiliate ecosystem of business financing professionals and referral partners, supported by training, technology, real-time tracking, and white-labeled and co-branded marketing resources.
During the Inside Business Today interview, Manning discusses the critical role access to capital plays in the success of America’s small businesses. Whether a business needs financing to purchase equipment, manage cash flow, hire employees, expand operations, or pursue a new opportunity, ROK Financial is designed to help entrepreneurs navigate available options through a process focused on speed, flexibility, transparency, and personalized service.
A major focus of the segment is the company’s distinctive affiliate model.
ROK Financial enables entrepreneurs, consultants, brokers, financial professionals, and other well-connected individuals to refer businesses seeking capital and earn commissions on successfully funded transactions. The model allows participants to leverage relationships they may already have with business owners without having to develop their own financial products or build the infrastructure of a financing company from scratch.
For some affiliates, what begins as a supplemental income opportunity can develop into a larger entrepreneurial venture. Manning shares how individuals without traditional finance backgrounds have used their existing business networks to begin referring clients, with some ultimately turning that opportunity into a full-time business.
“ROK Financial’s story is really about entrepreneurship on both sides of the equation,” said Bill and Giuliana Rancic. “They’re helping business owners find the capital they need to pursue growth while also creating opportunities for people who want to build something of their own.”
The segment also explores what differentiates ROK Financial from traditional financing models. Rather than relying exclusively on algorithms or a single funding source, ROK combines technology with human expertise and access to multiple lenders and financial products. This marketplace approach allows the company to evaluate a business’s individual circumstances and identify funding options suited to its needs.
“We’re excited to feature ROK Financial on Inside Business Today,” said Gila Stern, Vice President of Production. “Patrick Manning and his team have built a model around empowering entrepreneurs—whether that means helping a business owner find capital to take the next step or giving an affiliate partner the tools and infrastructure to create a new revenue stream.”
Manning’s own career reflects the entrepreneurial philosophy behind the company. Forgoing a traditional college path, he entered sales directly out of high school and worked his way through management and executive roles within the business financing industry. When the pandemic transformed the marketplace, Manning and business partner James Webster saw an opportunity to rethink the traditional model and build a company designed around both business owners and the professionals who serve them.
That approach has helped ROK develop a culture it describes as energetic, approachable, solution-driven, and family-oriented. While technology helps the company scale, ROK maintains that human relationships, education, and personalized support remain essential to helping both clients and partners succeed.
Looking ahead, ROK Financial aims to continue expanding its nationwide partner network and establish its platform as a go-to destination for both business financing and partner-driven distribution. The company’s vision is rooted in a simple idea: when business owners have greater access to capital and entrepreneurial partners have better tools to serve them, both sides have greater opportunities to grow.
Tune in to Inside Business Today on Bloomberg Television (sponsored programming) to hear CEO Patrick Manning discuss how ROK Financial is expanding access to business financing and creating new opportunities for entrepreneurs across the country.
About ROK Financial
ROK Financial is a business financing marketplace that connects small and midsize businesses with a broad network of lenders and flexible funding solutions. Through a combination of technology, human expertise, and personalized service, ROK helps business owners navigate financing opportunities designed around their individual needs. The company also operates a nationwide affiliate platform that provides partners with training, technology, marketing resources, and the infrastructure to refer businesses seeking capital. Since launching the ROK Financial brand in 2020, the company has helped secure nearly $2 billion in funding for tens of thousands of businesses nationwide. To learn more about ROK Financial, business financing options, or its affiliate platform, visit https://www.rok.biz/
About Inside Business Today
Inside Business Today, hosted by Bill and Giuliana Rancic, is a premier business series exploring innovation, leadership, and transformative ideas across industries. Airing on Bloomberg Television (as sponsored programming) and ReachTV, the show inspires audiences with insights from visionaries driving meaningful change. Learn more at www.insidebusinesstoday.com
Gila Stern
Inside Business Today/ Life+Leisure
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