Fastest growing premium chocolate brand in the U.S. continues retail expansion, supported by high-quality craftsmanship and everyday variety

CHICAGO, Sept. 16, 2026 /PRNewswire/ — Ritter Sport, the premium German chocolate brand known for its iconic square bars, snap open packaging and high-quality, whole-ingredient inclusions, is launching at Target stores nationwide and unveiling an all-new lineup of fall flavors and formats.

Starting this month, Ritter Sport’s large format 7.7oz DUOs bars will be available at 900 Target stores across the country in two fun flavor combinations – Sweet & Salty DUO and the all-new Cookie DUO. The DUOs line, first introduced in fall of 2025, features generously sized chocolate squares that combine two distinct side-by-side flavor experiences in one bar. The Sweet & Salty DUO combines caramel cream and salty butter biscuit pieces with rich chocolate brownie, while the Cookie DUO joins chocolate cream with crunchy cookie pieces and vanilla cream with cocoa and vanilla biscuit pieces, all surrounded by smooth milk chocolate for a larger-than-life chocolate experience with twice the taste.

In addition to expanding into Target, Ritter Sport is introducing two new fall innovations, Mixed Caramel Minis and Caramel Choco Cubes, in premium seasonal standup bags. Combining the nostalgia of caramel with the flavor enhancement of salt, Ritter Sport’s Salted Caramel has quickly become a fan favorite in the U.S. Capitalizing on this, the new Mixed Caramel Minis will include three unique flavors: Caramel Pretzel, Caramel Popcorn and Double Caramel Crunch. Complementing the assortment, the Caramel Choco Cubes offer a perfect bite-sized blend of milk chocolate with double caramel layers.

“Ritter Sport’s premium German chocolate starts with high-quality ingredients, but it comes to life through exciting flavor combinations and formats that keep consumers eager to discover what’s next from the brand,” said Chris Avery, Vice President of Sales for Ritter Sport USA. “From our new DUO bars to the fall caramel innovations, we’re continuing to bring fresh chocolate experiences to the category that align with the season, while staying true to the commitment to quality, variety and innovation that we are known for.”

Ritter Sport remains the fastest growing premium chocolate brand in the U.S.¹ thanks to consumers’ continued desire for thoughtful, premium chocolate treats. The brand’s broad portfolio of bold flavors and formats gives shoppers more reasons to reach for Ritter Sport across every day and seasonal occasions. From familiar favorites to unexpected combinations, Ritter Sport’s colorful squares spark small moments of joy wherever chocolate fits into the day.

“At Ritter Sport, we see chocolate as a companion for both everyday moments and special occasions,” said Sara Famulari, Vice President of Marketing for Ritter Sport USA. “From our seasonal innovations to our everyday portfolio, we’re committed to making high-quality chocolate that fits naturally into the moments consumers enjoy most.”

Ritter Sport DUOs are available at Target and World Market (starting at $9.75 SRP). The Salted Caramel and Mixed Caramel Minis Fall Stand-Up Bags, and Caramel Choco Cubes Fall Stand-Up Bags are available at retailers across the country including Publix, CVS, Kroger, The Fresh Market, Raleys, HyVee and Woodmans (starting at $6.89 SRP).

To learn more about Ritter Sport, you can visit ritter-sport.com.

¹ Nielsen TOTAL US xAOC week end 7.11.26

About Alfred Ritter GmbH & Co. KG
Established in 1912, the family-owned company based in the German town of Waldenbuch, with a second production facility in Breitenbrunn in Austria and subsidiaries in other international markets, currently employs around 1,900 people and achieved sales of 605 million euros in 2024. Alfred Ritter GmbH & Co. KG is the first major chocolate bar manufacturer to source only certified cocoa for its entire range, which includes the Ritter Sport and Amicelli brands. Ritter Sport consistently appears in the Chocolate Scorecard as a top company “Leading in policy and practice” globally for its sustainable cocoa sourcing. Ritter has been a balance sheet climate-neutral company since 2020 – another example of its own purpose to do the right thing to create really good chocolate. The colorful Ritter Sport squares are sold in more than 100 countries around the world.

Media Contact:
Metta Thomas / Agency H5
mthomas@agencyh5.com

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SOURCE Ritter Sport USA